Essay about Marketing and Psychology - 862 Words

The Truth of Marketing and Psychology Mustafa Bilal University of Phoenix PSY/322 October 7, 2013 Chawn Williams Consumer psychology is a sub-branch of social psychology that falls under the umbrella of psychology. A consumer is a person or group that uses a service of product. Psychology is the study of the mind. These two words, when put together is the study of the human mind concerning â€Å"why† and â€Å"how† it decides why, what, where, and when to consume a product or service. Consumer psychology seeks to uses different method to understand the consumer and the inter working of their minds. The sole purpose of the branch of study is to help improve marketing. It can be said â€Å"A good product with bad marketing†¦show more content†¦Whatever elements the company feels will be successful in marketing their product and developing a brand, requires research of those particular demographics to understand the elements they feel are associated with success. Once the brand is established, it can compete with other brands by marketing a stronger and powerful message abo ut why a particular brand has a strong meaning of success than another. Market communications and Consumer Psychology are one in the same. They are independent elements, but they are also co-dependent. Marketing communication could not be effective without consumer psychology; consumer psychology has no why of proving its results to be true without communicating through the market. This is only one example of the truth concerning the relationship between these two entities; marketing and psychology. They relate because they are both allowing each other to exist. The marketing campaign will be inadequate without consumer psychology: It can be said that the market outside of the essentials needs of human being, will no longer exist because people will not be sold an idea of what they need beyond the basics to survive. So, markets exist because of the study and application of consumer psychology. Consumer psychology is the study of the human mind and its â€Å"truths† behind why it will or will no purchase a product. Consumer psychology has learned that selling the human mind feelings ofShow MoreRelatedMarketing and Consumer Psychology2680 Words   |  11 PagesMARKETING AND CONSUMER PSYCHOLOGY INTRODUCTION Consumers referred to all those individuals who buy products and services either for themselves or on behalf of their households. They can be either users of products or services, or responsible for the welfare and wellbeing of those who use them. 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